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Exhibition Check List

A to-do list can be helpful in most situations, so applying the same logic when planning an event is also a good idea. With much to consider before, during and after the event, it’s safe to say you’ll have a lot on your plate.

To take the pressure away and give you a clear guide of how to prepare for an event, we have created an exhibition check list to see you through from start to finish.

Exhibition Basic Preparation

  • Choose the right show for you and your brand
  • Set a budget
  • Select a timeline for completion
  • Decide which stand you would prefer – ie Space only or Shell Scheme

What are your objectives?

  • Create a plan for who your target audience are
  • List sales targets and lead targets for the day
  • What would you like to achieve

Brand Promotions

  • Which products and services will you promote?
  • Decipher your targeted USP’s (Unique Selling Points)
  • Display any promotional deals

Stand Design and requirements

  • Make a list of full stand requirements
  • Will you require installation and dismantle?


  • Location
  • Lighting Options
  • Exibition Display
  • Accessories
  • Promotional Products
  • Electricity and plug points

Additional Options (Not Compulsory)

  • Flooring
  • Furniture
  • Catering and drinks
  • Meeting Areas
  • Interaction – Tablets, games, ETC.

Stand Arrangements

  • Who will attend the event
  • Select professional individuals to promote the brand
  • Book hotel rooms and transport ahead of time
  • Create name badges
  • Provide them with expenses budget
  • Ensure the team is briefed on full expectations of the day


  • Promote your attendance on social media
  • Send newsletters via email
  • Invite clients to visit your stand on the day

Finalise print details

  • Create design and artwork brief for pop up stands/stand design
  • Print business cards Print any leaflets to support your brand message (If required)
  • Stand & accessories are ready and all documentation as been returned

On the day of the Event

  • Make sure staff are prepared before show starts
  • Build stand (if not using installation service)
  • Take stand plan to confirm all is correct on the day
  • List of decision makers and contact details Finally, enjoy the day

After the event

  • Follow up via email with 1 week of event
  • Connect on LinkedIn
  • Evaluate against lead and sales targets
  • Was the stand worth the investment? 

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